Kendrick Lamar and Reebok Classics get poetic in its latest video campaign. Here, we see a clip directed by acclaimed director Nabil featuring the heralded West Coast rapper reciting a heartfelt spoken word message about individuality and self-expression. K-Dot goes on to reveal that his passions stem from his younger days when he wrote raps on paper alongside his peers, surrounded by people his age who all sported Reebok Classics. He also states the importance of paying homage to the beginnings, whether it be within the realms of music or footwear.
Check out the short above and let us know your fondest Reebok Classics memory from back in the day.