Expert Horror to Drop Extremely Exclusive Capsule Collection

The UK label continues to shine.

Fashion
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Fledgling label UK label Expert Horror is releasing a new capsule collection exclusive to the HBX shop as well as London’s MACHINE-A. The partnership sees a set of tees and are given names like “Fighter,” “New Rider,” “CORE Rider,” “ExpHor FADE” and “Roundel.” The collective features lo-fi logo designs and retro-future type artwork. Dover Street Market was one of the first retailers to pick up Expert Horror and with their expanding retail partnership, the brand is poised for proper growth.

You can buy the Expert Horror HBX/MACHINE-A exclusive T-shirts at HBX on September 3 at 9 am EST.

In other fashion news, Supreme got an editorial nod from Farmland Foods.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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