Under Armour's Curry 5 Now Available for Customization

UA’s ICON platform just got a new addition.

Fashion
7.0K 8 Comments
Save

The summer of Steph Curry continues on. It wasn’t too long ago that the Golden State Warrior star clinched another chip for team and now his off-the-court presence is felt with some fresh news alongside Under Armour.

Fans of Curry’s UA basketball sneakers, The Curry 5, are in luck today as they will now be able to customize the popular performance shoe under UA’s ICON platform. Consumers can get as creative as they want, applying different, colors, textures, materials and personalization details through ICON’s easy interface. Furthermore, the model will be available in both adult and kids sizes.

Customization starts at $170 USD for adults and $140 for kids. Check out some iterations above for a full view of what fans can expect. Head over to UA’s official shopping site now to start your Curry 5 project.

In other UA news, check out A$AP Ant’s collab with the athleticwear giant featuring performance jerseys.

Read Full Article
Text By
Share this article
In This Article
Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

What to Read Next

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star
Fashion

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star

The multi-platinum artist debuts his first 14-piece collection alongside the hyper-limited UA Scorpio footwear silhouette.

424 x Under Armour Tease World Cup Capsule With Global Football Stars
Fashion

424 x Under Armour Tease World Cup Capsule With Global Football Stars

England’s Ollie Watkins and Spain’s Ferran Torres are among the players who’ve debuted custom jackets and collaborative gear.

Dwayne "The Rock" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock
Fashion

Dwayne "The Rock" Johnson Officially Parts Ways With Under Armour to Retake Full Control of Project Rock

The decade-long collaboration comes to an amicable end as the brand seeks a new manufacturing partner.


Playboi Carti and Under Armour Reportedly Sign Multi-Year Creative Partnership
Fashion

Playboi Carti and Under Armour Reportedly Sign Multi-Year Creative Partnership

The two are rumored to develop a sub-label called OPIUM.

Kelly Oubre Jr. Debuts adidas T-Mac Millennium With BOOST Sole
Footwear

Kelly Oubre Jr. Debuts adidas T-Mac Millennium With BOOST Sole

The Hall of Famer’s signature sneaker gets a modern upgrade.

Wiz Khalifa Says Curren$y Turned Him Into a Sneakerhead in New 'Sneaker Shopping'
Footwear

Wiz Khalifa Says Curren$y Turned Him Into a Sneakerhead in New 'Sneaker Shopping'

“He just put me up on game.”

Watch Paul Rodriguez's 'Road to Recovery' After Suffering The Worst Injury of His Career
Sports

Watch Paul Rodriguez's 'Road to Recovery' After Suffering The Worst Injury of His Career

The terrible triad: ACL, MCL and Meniscus tears, along with an LCL sprain and two micro-fractures on the knee.

Gucci Sued Over Card-Holding iPhone Cases
Fashion

Gucci Sued Over Card-Holding iPhone Cases

The fashion house may have overstepped its boundaries.

These Customized Vintage Louis Vuitton Bags Can Be Yours for $10k USD
Fashion

These Customized Vintage Louis Vuitton Bags Can Be Yours for $10k USD

Embroidered flag and David Bowie motifs by designer JAY AHR.

Ski Mask The Slump God and J.I.D Go Off in XXL Freshman Cypher
Music

Ski Mask The Slump God and J.I.D Go Off in XXL Freshman Cypher

Sonny Digital on the beat.


Converse Celebrates Kasina's 20-Year Reign in Korean Streetwear With New Pack
Footwear

Converse Celebrates Kasina's 20-Year Reign in Korean Streetwear With New Pack

Starring Converse’s One Star and Chuck 70 Ox.

Retch Delivers 10 Gritty & Grimy New Tracks on 'After the Verdict'
Music

Retch Delivers 10 Gritty & Grimy New Tracks on 'After the Verdict'

The mixtape features Roc Marciano, Dave East and more.

Lil Xan Surprises Fans With New 'Heartbreak Soldiers' Project
Music

Lil Xan Surprises Fans With New 'Heartbreak Soldiers' Project

WIth Lil Skies and $teve Cannon as guest features.

A Better Look at Justin Timberlake's Air Jordan 3 JTH in "Bio Beige"
Footwear

A Better Look at Justin Timberlake's Air Jordan 3 JTH in "Bio Beige"

JT goes earth tones for the Summer season.

'Pokémon GO' Made Nearly $2 Billion USD in Just Two Years
Entertainment

'Pokémon GO' Made Nearly $2 Billion USD in Just Two Years

The USA and Japan are the biggest spenders.

Beyoncé & JAY-Z, Eddie Vedder, Pharrell Williams, & More To Play Global Citizen Festival
Music

Beyoncé & JAY-Z, Eddie Vedder, Pharrell Williams, & More To Play Global Citizen Festival

Other acts for Mandela 100 include Usher, Femi Kuti, Wizkid, and more.

More ▾