Roger Federer Is Now Global Brand Ambassador of UNIQLO

Beginning at Wimbledon.

By
Fashion
34,315 Hypes 7 Comments

After reports of the deal emerged last month, UNIQLO has now confirmed that Roger Federer has signed with the Japanese label as a Global Brand Ambassador. The news comes after Federer’s deal with Nike ended, and will see him wear UNIQLO on-court at all tournaments this year, beginning with Wimbledon. Official details of the deal are yet to be confirmed, with no confirmation about the reported 10-year, $300 million USD contract.

Federer’s on-court wear was designed at the UNIQLO research and development center in Paris, which is led by the label’s artistic director, Christophe Lemaire. The designs see Federer move away from traditional polo shirtband crewneck for a short stand-up collar, while the pieces are complemented with subtle red detailing. As UNIQLO does not make tennis shoes — and Nike still owns the “RF” logo — Federer will continue to wear Nike sneakers on-court.

As well as Federer in his Lemaire-designed UNIQLO kit, Wimbledon will also see adidas athletes compete in collaborative Palace gear.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1218 Users Online

What to Read Next

Instagram May Soon Allow You to Ask Questions in Stories
Tech

Instagram May Soon Allow You to Ask Questions in Stories

The app bets big on interactive stories.

Watch Palace’s New "Betamaximum Palace" Skate Video
Sports

Watch Palace’s New "Betamaximum Palace" Skate Video

Featuring spots from Lucien Clarke, Lucas Puig & Benny Fairfax.

Nike Unveils New “Volt” FC Barcelona Away Kit
Sports

Nike Unveils New “Volt” FC Barcelona Away Kit

Recalling some of the team’s most exciting football.


UNDERCOVER Collaborates With Manhattan Portage On New Messenger Bags
Fashion

UNDERCOVER Collaborates With Manhattan Portage On New Messenger Bags

Offered in three different sizes.

London's Victoria & Albert Museum to Host Huge Dior Exhibition
Fashion

London's Victoria & Albert Museum to Host Huge Dior Exhibition

Featuring work by Christian Dior, Yves Saint Laurent, John Galliano, Raf Simons & more.

Vans Swaps Laces for Zippers on the Old Skool
Footwear

Vans Swaps Laces for Zippers on the Old Skool

Another alternative to the slip-ons.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.