Roger Federer Is Now Global Brand Ambassador of UNIQLO

Beginning at Wimbledon.

Fashion
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After reports of the deal emerged last month, UNIQLO has now confirmed that Roger Federer has signed with the Japanese label as a Global Brand Ambassador. The news comes after Federer’s deal with Nike ended, and will see him wear UNIQLO on-court at all tournaments this year, beginning with Wimbledon. Official details of the deal are yet to be confirmed, with no confirmation about the reported 10-year, $300 million USD contract.

Federer’s on-court wear was designed at the UNIQLO research and development center in Paris, which is led by the label’s artistic director, Christophe Lemaire. The designs see Federer move away from traditional polo shirtband crewneck for a short stand-up collar, while the pieces are complemented with subtle red detailing. As UNIQLO does not make tennis shoes — and Nike still owns the “RF” logo — Federer will continue to wear Nike sneakers on-court.

As well as Federer in his Lemaire-designed UNIQLO kit, Wimbledon will also see adidas athletes compete in collaborative Palace gear.

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