Vetements' Upcoming App Will Teach You About the History of Georgia
Informing the label’s fans about the 1992 Georgian Genocide.
For Vetements‘ Spring/Summer 2019 show at Paris Couture Week, designer Demna Gvasalia looked into the war-torn history of his early life with a collection inspired by the history of his native Georgia. To coincide with the collection, the Swiss-based label has designed an app that will highlight the history of Georgia and, in particular, the Georgian Genocide of 1992.
The app, when downloaded, will allow users to scan large QR codes that appeared on pieces throughout the collection. This will then redirect users to a Wikipedia entry on the Georgian genocide. Gvasalia was 11 when war between Georgia and the semi-autonomous region of Abkhazia broke out in 1992.
This isn’t the first time that Gvasalia has made a political statement with his designs. Balenciaga’s Fall 2018 collection featured a collaboration with the World Food Organization.
