RHUDE Launches Exclusive Goods at Maxfield LA Pop-Up
Cobranded hoodies, tees and home speaker systems.
Having recently hosted an exhibition for furniture imprint Hervet, Maxfield LA once again opens its doors for an exclusive event. This time, California’s RHUDE takes center stage, introducing a joint exhibition and pop-up shop.
For the exclusive graphic gear, Rhuigi Villaseñor used drug imagery as an allegory for an addiction to clothing and hyped drops. Tees and hoodies showcase nods to pop culture and branding, with Samsung and Marlboro logos edited to display RHUDE branding. References to bald eagles, wolves, racing and palm trees appear elsewhere in the range, accented with bright colors and rhinestones for extra visual flourish. Other key goods include a furry trucker jacket, branded varsity and RHUDE’s signature drawstring pants. Rounding out the drops is a series of $7,000 USD customized Bang & Olufsen A9 speakers, executed in myriad bright colors inspired by pills, all of which are numbered, signed and exclusive to the pop-up. A Bang & Olufsen representative reached out to confirm that the speakers are not an official collaboration and that B&O is not affiliated with Rhude in any way.
Take a closer look at the gear below. Recently, Bang & Olufsen joined Sotheby’s to auction off special BeoSound 1 speakers.
