Yeezy Mafia Teases Upcoming #SUPERMOON-Esque Mafia Szn Merch Lookbook

Mafia Szn has returned.

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It looks like leak account Yeezy Mafia is taking a page out of Kanye‘s latest #SUPERMOON campaign to promote its upcoming Mafia Szn merch collection. Mafia Szn is the apparel offshoot of the infamous Twitter and IG platform that releases the latest and never-yet-released YEEZY sneaker, clothing and other brands’ footwear news.

Mafia Szn’s soon-to-be-revealed lookbook carries the #SUPERMOON hashtag. The campaign has already been controversial as it’s been called out by Diet Prada that the photos look too similar to photographer Rita Minissi’s 2015 series. But that’s not stopping Yeezy Mafia, who has already come under fire by YEEZY and Kim Kardashian for posting YEEZY leaks. Regardless, Yeezy Mafia is prepping itself for a drop even with the critical responses attached to the #SUPERMOON campaign which was photographed by Eli Russell Linnetz. For now, the range features hoodies, shorts, and a denim jacket.

June 23 is the targeted drop for the pieces and if you’re still on the YEEZY BOOST 350 V2 wave, check out the “Butter” iteration.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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