Hasbro Has Big Plans for the Power Rangers Franchise
Power Rangers forever.
While the latest reboot of the Power Rangers film was not quite a commercial success, Hasbro’s recent $522 million acquisition of Saban brings news of more full-length Power Rangers films. At the recent Hasbro Strategic Decisions Conference, chairman and CEO, Brian Goldner had the following to say,
“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”
It is unsure whether they will build off of Lionsgate’s 2017 film or give the franchise a fresh start, but at least we know there will be more movies on the way. The franchise has proven its strength in multiple mediums throughout two decades, and it will be interesting to see if the rangers will ever meet the G.I. Joe squad, or Transformers on the big screen.
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