Commemorating the brand’s Consortium stockists, adidas is taking the time to profile the stores that sell the line, debuting a new series called SHPTLKS. The four episodes will center around the quartet of international stores collaborating on the FUTURECRAFT 4D later this year — this premiere episode focuses on Sneakersnstuff. The owners of the international brand sit down for a chat in the original Stockholm store to break down their approach to collabs, the origin of their business and their thoughts regarding FUTURECRAFT tech.
In the meantime, imagery of a grey FUTURECRAFT 4D recently surfaced, one of the three other forthcoming collaborative colorways.
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