RIOT HILL™ is a brand new contemporary menswear name that has already caught the eye of The Weeknd, with the Starboy hitmaker cosigning the wears after being snapped donning featured fits at this past Coachella Festival. Perth, Australia born and now Los Angeles based, the imprint’s founder Jordan Fresher is fascinated by rebellious subcultures and is constantly feeding off the attributed emotions of each to help further his brand vision.
The inaugural collection is one heavy with oversized silhouettes, graphic imagery and satirical taglines, such as “Under 18 Requires You to Grow the Fuck Up Immediately,” all of which appears in subdued colors of black, white and grey. Notable military-themed elements reverberate throughout, as seen in the tactical-style outerwear and utility waist pack accessories with sporty track pants and hoodies also weaving in and out. The collection is now up for grabs via the brand’s online store.
In other fashion news, here are nine drops you don’t want to miss this week.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.