NOAH Launches “Enjoy Life” Capsule & Skate Clip
Brendon Babenzien goes back to his skating roots.
New York-based label NOAH has followed up its Vuarnet collaboration with a new capsule to accompany its short skate clip. Titled “Enjoy Life,” the capsule includes staple pieces such as graphic T-shirts and matching hoodies and shorts, as well as new skate decks.
Announcing the skate project, Brendon Babenzien explained why skating was an important part of his attempt to enjoy life. “When I started this business I had a natural inclination to try to leave skateboarding behind me,” the statement reads. “It was my adult brain telling me I had to leave skating out of the NOAH conversation, but it was unnatural to walk away from it and the fun it had brought me.” For that reason, the ex-Supreme designer announced that NOAH has “decided that anything that makes us happy should be on the table.” Head over to the NOAH web store to pick up the small capsule collection, and you can watch the “Enjoy Life” clip below.
In other fashion news, check out Awake NYC’s Spring/Summer 2018 collection.
