Awake NY Gives Frida Kahlo & NYC Basketball a Nod in Spring/Summer 2018 Range

Alongside more colorful logo-focused staples.

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On top of recently announcing its collaborative T-shirt and installation with Dover Street Market NYC, Awake NY has now released the official lookbook for the Spring/Summer 2018 range. The collection sees familiar staples such as the logo-printed hoodies and tees in original and new colors. Other new items fans of the brand could be on the lookout for as well are the tartan plaid sweatshirt, a basketball “Awake NYC” printed tee, a Frida Kahlo T-shirt and a new logo print long-sleeve tee. You can also expect new hats and a line of accessories for this upcoming drop.

Expect all pieces to release in-store at Dover Street Market New York this May 3 as part of Awake NY’s exclusive partnership with the famed retailer. For those looking to cop online, the range will be available globally through Awake NY’s official online shop on Monday, May 14. Physical retailers such as Union LA and Tokyo, Patta London and Amsterdam, The Hip Store Leeds, Slam Jam Milano, Supply Sydney, and OCTOBER Moscow will also have all pieces ready for purchase on May 14 as well.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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