Nike Air Max 95 Dons the Swoosh's "Just Do It" Phrase

Who knew that three words would change things forever.

By //Footwear

Nike is celebrating thirty years of its iconic “Just Do It” campaign. Dating back to 1988, the slogan would change sportswear forever, becoming synonymous with the Swoosh and its dominance in the three decades since. As a celebration, Nike will launch a special “Just Do It” iteration of the Air Max 95. Using a white base, the original design remains intact as the slogan is added to its panels in black. This provides a contrast between the sneaker’s layers in the simplest form.

There’s no word on when these will officially launch, but the Nike Air Max 95 “Just Do It” is expected to arrive sometime this year. Browse the shots above and let us know if you’d cop.

You can also check out the model’s retro-inspired “Pinwheel” iteration.

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