In celebration of the “Animals” capsule release, Bally held a private launch to unveil its collection, returning to its roots in New Orleans. Hosted by Bally CEO Frédéric de Narp, the festivities kicked off in the Orpheum Theater where Bally fans, special guests and VIPs were treated to an intimate short screening of the “Animals” phenomenon directed by Benjamin Simmons. Dee-1, Lil Jodeci and Paco Troxclair provided sounds during the after party while special guests Big Freedia, Swizz Beatz and DJ Raj Smoove honored the brand by rocking the latest “Animals” sneakers. Other notable guests included rapper Neno Calvin and NFL athlete Alvin Kamara.
Browse through the recap images above and head over to Bally’s official site to purchase the full “Animals” collection.