Cambridge Analytica Held Facebook's Data Models Until 2017

The social media platform originally asked for them to be deleted in 2015.

By
Tech
6,981 Hypes 11 Comments

Facebook’s woes continue, with recently leaked emails revealing that Cambridge Analytica held the information derived from its data harvesting for far longer than originally assumed. Mark Zuckerberg told the Senate that the data models taken from millions of social media profiles had been deleted in December 2015, with the founder saying he “commanded” Cambridge Analytica to delete the data.

During the hearing Zuckerberg said that “their chief data officer told us that they had” about the data deletion. The next day he confirmed that derivates of the data had also been deleted, which leaked emails shown to The Guardian reveals that this wasn’t the case. The emails show that the data derivatives were actually kept until April 2017, throughout the entirety of the US Presidential election.

A source from Cambridge Analytica told The Guardian that Facebook could’ve given harsher measures to the company. “They could have just banned us from the platform there and then. But let’s be frank. Given where we were in the primary cycle, we were responsible for spending millions of dollars on their platform.”

In related news, Facebook reported strong growth despite the ongoing privacy scandal.

Read Full Article

What to Read Next

Supreme x Fox Racing Spring 2018 Collection
Fashion

Supreme x Fox Racing Spring 2018 Collection

Race in style.

PUBG Stops Personal Item Trades
Gaming

PUBG Stops Personal Item Trades

In an attempt to stop third party sales.

MADSAKI Unveils Merchandise for "COMBINATION PLATTER" Exhibition
Arts

MADSAKI Unveils Merchandise for "COMBINATION PLATTER" Exhibition

Some lifestyle items from the Japanese artist.


Supreme's Rarest Items Will Soon Be up for Auction
Fashion

Supreme's Rarest Items Will Soon Be up for Auction

Reserves start at $1,800 USD and go up to $84,000 USD.

BlocBoy JB Dances With His Crew in "No Chorus Pt. 11" Video
Music

BlocBoy JB Dances With His Crew in "No Chorus Pt. 11" Video

The Tay Keith-produced banger gets a visual.

Givenchy Delivers New Logo Messenger Bag
Fashion

Givenchy Delivers New Logo Messenger Bag

From the label’s Pre-Fall 2018 lineup.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.