adidas' NASA-Inspired SolarBOOST Looks to Challenge the Running Game

Bold.

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Footwear
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As adidas continues to soar over Nike in North America, the Three Stripes continues to push the running game with its boundary pushing technology. Having introduced the Deerupt Runner earlier this year, adidas has just unveiled the next chapter in the running game, the Solar BOOST. Inspired by NASA engineering, the Solar BOOST uses data-driven Tailored Fiber Placement for support and also incorporates Parley material within the the shoe’s fabric.

Each shoe is then precisely stitched and constructed using data from ARAMIS, a motion-capture system used by NASA that helps determine the amount of strain and tension caused by different materials. The Solar BOOST sees a full-length 85% BOOST midsole, a Stretchweb outsole and “Energy Rail” tech, a lightweight invention that helps to increase stability. adidas also engineered the Solar BOOST to be light, weighing in at only 295 grams (10.4 ounces) in a men’s size 9 US.

Look for the adidas Solar BOOST to hit U.S. retailers beginning May 17 at a retail price of $160 USD. A global release will follow on June 1.

In case you’ve missed it, here’s how “adidas’ SPEEDFACTORY Aims to Change the World of Football.”

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