For the fourth installment of its artist series, Helmut Lang enlists American photographer Leigh Ledare on a capsule of T-shirts and posters featuring three works from Leigh’s 2008 series Personal Commissions. In the art series, Leigh answered personal ads from women and paid the women to take photographs of himself, allowing the women to choose the location and artistic direction of the images.
“For the series Personal Commissions, I answered “Women Seeking Men” ads placed by women who, looking for companionship, also expected to receive financial compensation in return for romantic relations,” explains Leigh. “I commissioned [these women] to direct and photograph me however they desired [...] using myself as a cipher rendered a series of indirect portraits which preserved these women’s anonymity in line with their original advertisements. These individuals were revealed nonetheless through the affects of their decor, their decisions in directing me, and their initial ads, which served as their own self-description into this economy of desire.”
Helmut Lang: The Artist Series Seen by Leigh Ledare is available now at Helmut Lang’s online store and locations worldwide. The posters cost $45 USD; the short-sleeve tees cost $105 USD; the long-sleeve tees cost $125 USD. Fifteen percent of all proceeds will go towards Leigh’s chosen charity, ACLU.
For more wardrobe staples, check out Richardson’s latest Spring/Summer 2018 drop.
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