UNIQLO's Ramen Editorial Captures the Neon Haze of Late Nights

Referencing Ippudo, Setagaya and Afuri noodle shops.

Presented by Uniqlo //Fashion 

After recently teasing its latest ramen-themed capsule, UNIQLO‘s latest editorial underscores the collection of referential tees. Utilizing some of world’s most recognizable ramen purveyors, each T-shirt is emblazoned with graphics alluding to the logos of Setagaya, Menya Musashi, Afuri, Ippudo, Hokkaido and Ebisoba. The lookbook, enveloped in an orange-neon haze to capture the essence of late nights on the town, complements the capsule while bringing life to the garments. Showcased above, the myriad of aesthetic options illustrates how the essentials — coming in white, black and green — can seamlessly meld into complete ensembles.

Flip through the lookbook above, and head over to UNIQLO’s website to purchase your shirts from the collection.

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Lighting/Tech
Faisal Mohammed/HYPEBEAST
Stylist
Frederick Marfil/HYPEBEAST
Photography Assistant
Eric McArthur/HYPEBEAST and Zachary Boisjoly/HYPEBEAST
Model
Cesar and Adam
UniqloLookbooks

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