New York Embraced Supreme's Collaboration With UNDERCOVER and Public Enemy

From Long Island to SoHo.

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Supreme Thursday rituals were alive and well in New York City as fans came to pick up what they could from week 4’s releases. Namely, the much hyped-about triple team of Supreme x Public Enemy x UNDERCOVER was very much in people’s sights and everyone wanted a piece of the action. The biggest standouts for the day were all the show items of jackets, hoodies, sweats, and accessories that bore artist and scientist’s B.E. Johnson’s work for Public Enemy. Those who got to cop styled them as any die-hard fan would — matching tops and bottoms for the ultimate flex.

Other pieces printed with PE logos and patches were hot ticket items regardless and surely sold out quick. Even stickers and posters were seen today, adding a bit more to the excitement for ‘Preme’s newest rap music collab. Take a look at the gallery above and tell us what you were able to cop from week 4.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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