The Jaw-Dropping Rolex "Rainbow" Daytona Returns in Everose

Arguably the most collectible Rolex yet.

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Watches
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Rolex is indisputably one of the most sought-after brands in the world of high-end timepieces, and its Cosmograph Daytona “Rainbow” may be the definitive collector’s item. Normally seen in yellow or white gold, the model has arrived in Everose, a warm shade that plays nicely with the rainbow-colored, sapphire-studded bezel. Eighteen-karat pink gold watch hands, matching 18k crystals and dozens of diamonds afford the watch even more sparkle — and an elevated price tag. Still, it’s nothing compared to the secondhand market, with experts recording secondhand “Rainbow” Daytonas trading for twice the price of retail.

Considering that the recent white gold “Rainbow” Daytona retailed for about $86,000 USD, expect this new iteration to go for even more. Take a look at the watch in action below and visit Rolex’s site for more info.

Elsewhere in the world of luxury watches, Patek Philippe introduced the exorbitant Aquanuat Chronograph Reference 5968a.

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