Reigning Champ and adidas Reunite for Grey UltraBOOST Mid ATR

A quick follow up.

Footwear
5.0K 3 Comments

Reigning Champ and adidas are back again for another special rendition of the UltraBOOST Mid ATR. The tandem released a black colorway back in February and it’ll be quickly followed up by shades of grey throughout. BOOST cushioning makes its way back onto the midsole while the Primeknit upper transitions from dark to light grey as you move from heel to toe.

The Reigning Champ x adidas UltraBOOST Mid ATR is scheduled to release on March 20 at select adidas retailers for $240 USD. Take a look at the shots above and let us know your thoughts.

Read Full Article

What to Read Next

Reigning Champ Gears for Extreme Weather With New GORE-TEX Collection
Fashion

Reigning Champ Gears for Extreme Weather With New GORE-TEX Collection

Featuring four technical outerwear styles designed to face the elements.

Junya Watanabe MAN x Reigning Champ Reprises SS25 Runway Patchwork
Fashion

Junya Watanabe MAN x Reigning Champ Reprises SS25 Runway Patchwork

The limited edition set features tartan patches, signature to the Comme des Garçons designer’s ethos of reconstruction.

Sneaker Politics and adidas Reunite for the Adistar HRMY "Red Snapper"
Footwear

Sneaker Politics and adidas Reunite for the Adistar HRMY "Red Snapper"

The duo have revamped the new model with a bold look inspired by Louisiana’s Gulf Coast.


Hermanos Koumori Sets Its Athletic Sights on the adidas UltraBOOST 5
Footwear

Hermanos Koumori Sets Its Athletic Sights on the adidas UltraBOOST 5

The collection includes two sneaker colorways and an extended apparel range.

UPDATE: Versace Will Never Use Fur Again
Fashion

UPDATE: Versace Will Never Use Fur Again

“Fur? I am out of that,” said Donatella Versace.

Y-3's Spring/Summer 2018 Third Chapter Campaign Delivers the "Modern Street Uniform"
Fashion

Y-3's Spring/Summer 2018 Third Chapter Campaign Delivers the "Modern Street Uniform"

Yohji Yamamoto brings the adidas legacy to the modern age.

Twitter Is Developing a Snapchat-Like Video Feature
Tech & Gadgets

Twitter Is Developing a Snapchat-Like Video Feature

Based on locational photos and video.

John Travolta's 'Gotti' Biopic Gets a New Trailer and Release Date
Entertainment

John Travolta's 'Gotti' Biopic Gets a New Trailer and Release Date

“I was a kid in these streets and made it to the top.”

Tee Grizzley Drops Moneybagg Yo-Assisted 'ACTIVATED' Single, "Don't Even Trip"
Music

Tee Grizzley Drops Moneybagg Yo-Assisted 'ACTIVATED' Single, "Don't Even Trip"

A new project is on the way.

AMC to Host a 31-Hour MCU Marathon for the Release of ‘Avengers: Infinity War’
Entertainment

AMC to Host a 31-Hour MCU Marathon for the Release of ‘Avengers: Infinity War’

It’s all led to this.


Reebok's DMX Fusion to Welcome a Variety of New Colorways
Footwear

Reebok's DMX Fusion to Welcome a Variety of New Colorways

Monochromes, earthy hues and more.

Niia Rides Around With Boogie in "California" Video
Music

Niia Rides Around With Boogie in "California" Video

Directed by Bradley Soileau.

Rex Orange County Announces 2018 North American Tour
Music

Rex Orange County Announces 2018 North American Tour

The first show will guest feature Tyler, The Creator.

MLB Foodfest 2018 Will Offer the Best Ballpark Grub From All 30 Teams
Food & Beverage

MLB Foodfest 2018 Will Offer the Best Ballpark Grub From All 30 Teams

Over two dozen meals under one roof.

FDMTL & Vans Team up on Limited Patchwork Slippers
Footwear

FDMTL & Vans Team up on Limited Patchwork Slippers

Indigo and black colorways.

RHUDE's Punk & Grunge Influences Are Highlighted in Spring/Summer 2018 Editorial
Fashion

RHUDE's Punk & Grunge Influences Are Highlighted in Spring/Summer 2018 Editorial

Graphic tees, hoodies and more.

More ▾