Psychic Hearts was introduced in 2016 by Mishka founder Mikhail Bortnik. The brand is an elevation of Bortnik’s past streetwear label — it still offers plenty of out-there graphics, but draws emphasis from more mature outlets, like New Wave music and retro skatewear.
Long-sleeved tees, hoodies, sweaters and embroidered beanies fulfill the assortment’s hot weather attitude with pastel colors and striking graphics. New Order and Echo & The Bunnymen are only two of the music references that surface in the brand’s latest drop, which boasts a wide range of sunny imagery. The brand’s playful logo — an illustrative “Psychic” above three heart symbols — appears throughout, outlined in bright yellow. A variety of bold verbiage is highlighted throughout the range, like prints ranging from “We’ll Be Sad And Young Forever” to a tongue-in-cheek Minor Threat sheep boasting “I Don’t Even Like Minor Threat,” and even a skeleton sleeping in a crescent moon, which appears above “Sing Me To Sleep.”
Shop the items when they hit Psychic Hearts’s web store. In related news, PLEASURES’s Spring/Summer 2018 goods were recently showcased in a new editorial.
- Eric Daniel
- Blair Mahya Quinoes, Gutt3r, Khyron Smith
- Rose Reuhman