Towards the beginning of the year, A-COLD-WALL*’s Samuel Ross revealed plans to launch a new label known as POLYTHENE* OPTICS. Billed as A-COLD-WALL*’s “sister label,” POLYTHENE* OPTICS is about “re-aligning with” Samuel Ross and company’s original mission statement and building a creative movement with roots in “democratic design.” “The goal is to exist in multiple rooms of the fashion community,” Ross explained. “POLYTHENE OPTICS* forms a democratic conversation which is much needed.” Now, a teaser for POLYTHENE* OPTICS’ debut collection has surfaced.
A Fall/Winter 2018 offering, the first POLYTHENE* OPTICS shots were put together by a trio of London-based photographers — Ollie Webb, Jack Harper Donlon and Stephane Yu — and billed as a sort of tribute to local London youth culture. The POLYTHENE* OPTICS crew aims to bring “crowd-based movement and accessibility” to fashion, hoping to further connect consumers on a more “tangible” level. With the label’s first drop, the photographers have focused on the collection’s “coarse graphic nature” and Samuel Ross’ ideological convictions to bring the aforementioned vision to life.
You can preview POLYTHENE* OPTICS’ debut Fall/Winter 2018 collection above and expect the entire editorial to arrive in the near future. Last November, Samuel Ross also teased a Places+Faces and POLYTHENE* OPTICS collaboration.
- Ollie Webb, Jack Harper Donlon, Stephane Yu
- Art Direction
- Samuel Ross