The Nike Air VaporMax 97 Is Highlighted in BELIEF's Latest "Shinkansen" Editorial

“Japan” Nikes paired with Japanese streetwear.

Fashion
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Russian retailer BELIEF MOSCOW releases its latest editorial, centering around the recent Nike Air VaporMax 97 “Japan.” The photo set, which is inspired by the high-speed Shinkansen bullet trains in Japan, pairs the eye-catching Volt-colored VaporMax 97 hybrid sneaker with a plethora of Japanese streetwear brands like NEIGHBORHOOD, Cav Empt, Rats, Wacko Maria and more. Photography-wise, the editorial utilizes a multiple exposure technique of capture, which translates to a sense of speed, time and history while showcasing the styling in a slew of angles all within one shot.

View the editorial above and visit the retailer’s Foundation creative platform for more information.

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Text By
Art Direction
Ruslan Martynov (ae Corp.)
Stylist
Ruslan Martynov (ae Corp.)
Model
Kirill Zakirov
Style Assistant
Sergey Kub (belief)
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In This Article
Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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