German fashion designer Bernhard Willhelm presented another eclectic collection for Fall/Winter 2018 at Paris Fashion Week, presented by a quirky lookbook that nodded to the range’s art-centric theme. This season’s subject matter is the commodification of art, specifically of popular visual tropes whose cultural and religious significances have been massively capitalized on with the onset of globalization.
Images of the Mona Lisa and the Salvator Muni appear in patches, prints, jacquard knits on a wide array of loosely-fitted garms and toweling pieces that sometimes wrap around like religious wear. Art iconography appears alongside ears of corn, prescription pills, the words “capital” and “clap” and Hollywood insignia, while models hold “no photos” signs for another literal reference to museum culture.
Flip through Bernhard Willhelm’s Fall/Winter 2018 collection lookbook, which is photographed by Roman Goebel and styled by Niki Pauls, and for more artwork-inspired fashion, Elton John and Gucci unveiled a limited edition “Levon” capsule.