Hindu Statesman Urges for Rename of Pharrell Williams x adidas "Holi” Collection

Rajan Zed speaks up.

By
Fashion
77,876 Hypes 85 Comments

In fashion, there’s always a fine line that separates appropriation from appreciation. The most recent project to come under scrutiny is Pharrell Williams‘s adidas Originals “Hu Holi” collection, a footwear and apparel range featuring a variety of bright colors (or white, blank canvas) and religious symbolism inspired by the Holi celebrations in India and Nepal.

While the thematic collection referenced the Hindu tradition from the get-go, adidas‘s recent promo video of Pharrell’s first trip to India — to participate in his first-ever Holi celebration — incited comment on Twitter, arguably tipping the debate towards the cultural appropriation side.

The most pointed accusation of “trivialization of traditions-concepts-symbols-beliefs of Hinduism” comes from Hindu statesman Rajan Zed, who urged Pharrell Williams and adidas CEO Kasper Rorsted to offer an apology and rename their “Holi” shoes, which, Zed says, “many Hindus felt were highly insensitive as religious festival of Holi was linked to various deities.” The full statement can be found at Rajan Zed’s website.

Zed has previously been successful in driving change and drawing attention to the commodification of Hinduism motifs. Earlier this month, Amazon took down stockings that featured an image of Hindu deity Lord Ganesha from its website within two days of Zed calling the product “highly inappropriate.”

Watch the Pharrell Williams x adidas “Hu Holi” collection promo video below and let us know your stance in the comments.

Read Full Article
Source
HYPEBEAST ZH

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

847 Users Online

What to Read Next

Nike Reveals a Spring-Friendly Version of Paul George’s PG2 Model
Footwear

Nike Reveals a Spring-Friendly Version of Paul George’s PG2 Model

“Pure Platinum,” “Neo Turquoise,” “Wolf Grey” and “Aurora Green.”

The 'Westworld' Mobile Game for iOS & Android Is Now Open for Pre-Registration
Gaming

The 'Westworld' Mobile Game for iOS & Android Is Now Open for Pre-Registration

Warner Bros. and the show’s writers are working together.

LeBron James Flexes Nike Air Zoom Generation "Leopard"
Footwear

LeBron James Flexes Nike Air Zoom Generation "Leopard"

“OMG, I’m sorry.”


Immerse Yourself in James Turrell's 'Aural' Light Installation
Arts

Immerse Yourself in James Turrell's 'Aural' Light Installation

Arriving for the first time in Berlin.

Nike Gearing to Release an Air Max 1 "Curry 2.0"
Footwear

Nike Gearing to Release an Air Max 1 "Curry 2.0"

For those who want a “taste” of the originals.

The Boring Company Tunnel Details Emerge, Cater to Public Transportation
Tech

The Boring Company Tunnel Details Emerge, Cater to Public Transportation

Incentive to leave the whip at home.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.