Han Kjøbenhavn x PUMA Deconstruct Classic Silhouettes for Spring/Summer 2018
Reworking corporate clichés.
After releasing their first collaboration in late 2017, PUMA and Copenhagen-based label Han Kjøbenhavn have reunited for a Spring/Summer 2018 collection covering both apparel and footwear. For this capsule, the two brands have taken inspiration from a wide range of sources, including corporate clichés and Danish culture.
The corporate aesthetic is presented in a deconstructed fashion, with graphics inspired by photocopied paper and pin-stripes appearing on everything from T-shirts to long coats and track pants. Elsewhere, the capsule features subtle references to vintage workwear pieces and imagery from newspaper archvies.
In terms of footwear, this collection sees Han Kjøbenhavn rework a number of PUMA’s core silhouettes. The sneaker options range from the classic — such as the Suede, Court and Leadcat — to the brand new, with the Tsugi Mi, which features the DISC closure technology, and the Abyss combat boot. The full collection is set to drop at retailers including END. on March 24.
While you wait for this capsule to drop, refresh your memory of Han Kjøbenhavn’s Spring/Summer 2018 collection, which the label unveiled with a new short film.