Gucci‘s gender equality campagin, Chime for Change, has reunited with UNICEF and Beyoncé for a good cause. The all-star team joins as Gucci pledges $1 million USD to Beyoncé’s BeyGood4Burundi campaign, which aims to provide clean water to the East African country. Launched in 2017, the project seeks to construct over 100 fresh water wells in Burundi for up to 366,000 women and children by 2020.
Chime for Change was founded by Gucci, Salma Hayek and Beyoncé in 2013, while Gucci has partnered with UNICEF since 2005 on a variety of projects; check out Gucci, Chime for Change and UNICEF’s 2015 short film, Growing Tall, below.
This #WorldWaterDay, #CHIMEFORCHANGE and @gucci are proud to announce our partnership with @beyonce and @unicefusa to bring clean, safe water to the children of Burundi. More than 120,000 women, girls and their families will have improved water, sanitation and hygiene thanks to Gucci’s $1M commitment. To learn more and contribute to #BeyGood4Burundi now, visit link in bio.