LA Underground King Fritsgod Drops Sinister "Red Limousine" Video

As the SoundCloud rap scene continues to evolve beyond its Lil Yachty-, Playboi Carti- and Bones-guided origins, rising Inglewood rapper Fritsgod is emerging as one of his region’s more forward-thinking underground champions. To further cement his authoritative spot in Los Angeles’ current rap scene, the “Vampire from the Void” is planning to drop a new project in the future. Building anticipation for that effort, Fritsgod serves up a new video for his strongest single yet, the Eem Triplin-produced “Red Limousine.”

“I can’t feel a thing when I be off the lean / Dancing with the devil in a limousine,” Frits hazily spits through a codeine-coated filter, employing a sing-song flow to deliver his record’s hook. “Don’t you lie to me, I came here with a beam / I can give you everything you wanna be / Baby, roll me with, you wanna live like me.” In other verses, Frits sounds like he’s about to fall into a drug-induced coma. “Bottles after bottles, I ain’t tryna wake up / Lay me down, lay me down / Come a little closer, baby, I might turn to dust / In the city where the demons make love ./ In the city where the demons hate us / Wake up, wake up / Don’t you be a hero, baby, you can’t save us.” Sonically, “Red Limousine” sounds like an 808s & Heartbreaks deep cut made during a particularly-intense comedown — if Kanye had stocked his Honolulu and Burbank studios with Soundcloud’s new-school prophets.

Directed by Dylan Hamlett, Fritsgod’s “Red Limousine” video is available for viewing above.

For more exciting new sounds from the West Coast, check out the new album from fast-rising Compton lyricist Ken Malik.