Canon to Shift Focus to Mirrorless Cameras

After years of stubborn resistance, Canon is finally tossing its hat into the mirrorless camera ring. The Japanese company only recently announced its first-ever 4k mirrorless camera, the EOS M50, but it may be sign of the things to come.

Fearing that investing in mirrorless cameras would divert attention from its all-important DSLR business, Canon has always been hesitant to fully delve into the growing market — On the other hand, rivals like Olympus and Sony jumped right in. Confirming the new direction, Canon Marketing Japan President Masahiro Sakata recently stated that Canon must “actively roll out products for a growth market even if there is some cannibalization” of its DSLR market.

Stay tuned for more information from the venerable brand, which offered a brief look at the upcoming M50 in the clip below. Most recently, Sony unveiled its latest high-end mirrorless camera, the A7 III.

From super sharp autofocus to the brilliance of #4K and Full HD video, the compact #Canon #EOSM50 interchangeable lens camera has everything you need to take your photo and video needs further. Check it out at #WPPI2018. Learn More: https://t.co/qtgDbBg5Ed pic.twitter.com/JufReS4NoH

— Canon USA Pro (@CanonUSApro) February 27, 2018