The Air Jordan 1 Mid Receives a "White/Pure Platinum" Rework

About as clean as it gets.

By //Footwear

With a lineage that goes back to the very first Air Jordan 1, the Air Jordan 1 Mid stands as one of the most significant parts of Jordan Brand‘s history. Now, a month after giving the silhouette a “Royal Blue/Obsidian” makeover, Jordan Brand dials it down and delivers a more minimalist version of the style.

Billed as the “White/Pure Platinum” version, the latest Air Jordan 1 boasts an all-white leather and synthetic upper with hints “Pure Platinum” on the branded sections. While a “Pure Platinum” rubber outsole breaks up the straightforward presentation of the shoe, this clean, accessible piece is definitely going to find its way into the closets of those seeking a timeless white basketball sneaker for consistent use.

You can take a look at the “White/Pure Platinum” Air Jordan 1 Mid above, and pick up your own pair for $110 at Feature.

Back in December of last year, Jordan Brand went in the color spectrum’s opposite direction for a “Dark Grey” tumbled leather model.

Read Full Article
Jordan BrandAir JordanAir Jordan 1

You may also like

A Look at the Clean Air Jordan 32 In "Pure Platinum"
Footwear

A Look at the Clean Air Jordan 32 In "Pure Platinum"

The latest flagship model from the brand.
3,076 Hypes 0 Comments
The Air Jordan 6 Receives a University of North Carolina-Inspired Makeover
Footwear

The Air Jordan 6 Receives a University of North Carolina-Inspired Makeover

A tribute to Michael Jordan’s alma mater.
3,324 Hypes 0 Comments
The Air Jordan 11 Low IE Receives a Bright & Bold "Fire Red" Makeover
Footwear

The Air Jordan 11 Low IE Receives a Bright & Bold "Fire Red" Makeover

Based on an unreleased sample.
1,327 Hypes 0 Comments
The Air Jordan Future Receives an "Olive" Makeover
Footwear

The Air Jordan Future Receives an "Olive" Makeover

Military influences.
1,942 Hypes 2 Comments


What to Read Next

The Winners of the 2018 Building of the Year Awards
Design

The Winners of the 2018 Building of the Year Awards

The best builds include Nike and Apple’s new American outposts.
7,538 Hypes 0 Comments

Justin Timberlake's Air Jordan 3 Gets the Shoe Surgeon Treatment
Footwear

Justin Timberlake's Air Jordan 3 Gets the Shoe Surgeon Treatment

Dropping today.
14,949 Hypes 12 Comments

Sneakersnstuff & Vanson Leathers Connect on Limited Edition Varsity Jackets
Fashion

Sneakersnstuff & Vanson Leathers Connect on Limited Edition Varsity Jackets

To celebrate its New York foothold.
1,685 Hypes 2 Comments


Best New Tracks: Rae Sremmurd, Metro Boomin, Drake, Blocboy JB, PARTYNEXTDOOR, Sonder and More
Music 

Best New Tracks: Rae Sremmurd, Metro Boomin, Drake, Blocboy JB, PARTYNEXTDOOR, Sonder and More

Capping off a major week in music.
9,957 Hypes 0 Comments

RSVP Gallery Launches Pop-Up at Dream Hollywood in Los Angeles
Fashion

RSVP Gallery Launches Pop-Up at Dream Hollywood in Los Angeles

Offering hotel essentials, cheeky gift shop souvenirs and limited-edition merch.
2,145 Hypes 2 Comments

Grand Seiko Celebrates the 9F's 25th Anniversary With Two Limited Edition Watches
Fashion

Grand Seiko Celebrates the 9F's 25th Anniversary With Two Limited Edition Watches

Available in all-steel and steel and gold versions.
4,165 Hypes 1 Comments

More ▾