The Air Jordan 1 Mid Receives a "White/Pure Platinum" Rework

About as clean as it gets.

By //Footwear

With a lineage that goes back to the very first Air Jordan 1, the Air Jordan 1 Mid stands as one of the most significant parts of Jordan Brand‘s history. Now, a month after giving the silhouette a “Royal Blue/Obsidian” makeover, Jordan Brand dials it down and delivers a more minimalist version of the style.

Billed as the “White/Pure Platinum” version, the latest Air Jordan 1 boasts an all-white leather and synthetic upper with hints “Pure Platinum” on the branded sections. While a “Pure Platinum” rubber outsole breaks up the straightforward presentation of the shoe, this clean, accessible piece is definitely going to find its way into the closets of those seeking a timeless white basketball sneaker for consistent use.

You can take a look at the “White/Pure Platinum” Air Jordan 1 Mid above, and pick up your own pair for $110 at Feature.

Back in December of last year, Jordan Brand went in the color spectrum’s opposite direction for a “Dark Grey” tumbled leather model.

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