Schnayderman's Launches New Charity Capsule Aimed at Fighting Segregation

Reinterpreting the anti-racist “don’t touch my friend” symbol.

Fashion
3,776 Hypes 2 Comments

Following on from its Spring/Summer 2019 collection which was revealed earlier this year, Swedish label Schnayderman’s is back with a new charity-focused capsule. Titled “DTMF,” the capsule takes inspiration from the anti-racist slogan “touche pas à mon pote,” which translates to “don’t touch my friend.”

This slogan — and the accompanying symbol – features throughout the collection. The symbol has been reworked into bright orange with a white and black outline, and appears as a chenille badge, an embroidery patch and a screen print. Pieces in the first drop of the “DTMF” project include overshirts, shirts and tote bags.

Speaking about the collection, Schnayderman’s co-founder Joel Urwitz announced that the label “is very passionate about the “don’t touch my friend” symbol as it stands firmly against all kinds of intolerance and unifies us to embrace individuality and diversity.” The collection will be available from the Schnayderman’s web store and Stockholm flagship, with €10 EUR from every item sold going to My Dream Now, a Swedish charity that works against segregation.

In other fashion news, take a first look at Stone Island’s Spring/Summer 2019 release.

Read Full Article

What to Read Next

Consequence Aims at Drake in Diss Track "Party Time"
Music

Consequence Aims at Drake in Diss Track "Party Time"

“A problem with Drake only gives me more strength.”

Apple Has Launched an Emergency Security Update to Fight a Spyware Vulnerability
Tech

Apple Has Launched an Emergency Security Update to Fight a Spyware Vulnerability

Affecting iMessage across iOS, MacOS and WatchOS devices.

CHIMI Launches Running-Focused ACTIVE Capsule
Fashion

CHIMI Launches Running-Focused ACTIVE Capsule

Reworking two mainline frames into performance items.


Pull&Bear Launches a 'Space Jam: A New Legacy' Inspired Capsule Collection
Fashion

Pull&Bear Launches a 'Space Jam: A New Legacy' Inspired Capsule Collection

Presented by Pull&Bear
Packed with nostalgia-infused styles.

Maison Kitsuné Appoints Ex-Celine Designer Yuni Ahn as Creative Director
Fashion

Maison Kitsuné Appoints Ex-Celine Designer Yuni Ahn as Creative Director

Ahn was previously design director under Phoebe Philo.

Vans & Purlicue Channel the "Year of the Pig" in Upcoming Footwear Collection
Footwear

Vans & Purlicue Channel the "Year of the Pig" in Upcoming Footwear Collection

Just in time for the Chinese New Year.

Netflix's New Docu-Series '7 Days Out' Will Investigate the World of 'League of Legends'
Gaming

Netflix's New Docu-Series '7 Days Out' Will Investigate the World of 'League of Legends'

Taking a look at the biggest Esports game in the world.

Starwalk & NUMBER (N)INE Unveil an Unexpected Sneaker Collab
Footwear

Starwalk & NUMBER (N)INE Unveil an Unexpected Sneaker Collab

Releasing at a one-day pop-up at Barneys New York.

RIMOWA Celebrates 120 Years of Luxury Luggage With Coffee Table Book
Design

RIMOWA Celebrates 120 Years of Luxury Luggage With Coffee Table Book

Highlighting recent collaborations with Supreme, Off-White™ and Fendi.


Heritage Bangkok Townhouse Gets Transformed Into a Modern Office
Design

Heritage Bangkok Townhouse Gets Transformed Into a Modern Office

Raw exterior with a revamped interior.

Nike Puts Together a Racing Logo-Inspired Air Force 1 Colorway
Footwear

Nike Puts Together a Racing Logo-Inspired Air Force 1 Colorway

Gotta go fast.

Stone Island Teases Functional Garments From Its SS19 Collection
Fashion

Stone Island Teases Functional Garments From Its SS19 Collection

Continuing its garment innovation.

'Daredevil,' 'Iron Fist' and 'Luke Cage' Characters Cannot Appear on Film Until Late 2020
Entertainment

'Daredevil,' 'Iron Fist' and 'Luke Cage' Characters Cannot Appear on Film Until Late 2020

Part of the deal between Marvel and Netflix.

Swizz Beatz Drops teamLab-Infused Video for "Echo" Featuring Nas
Music

Swizz Beatz Drops teamLab-Infused Video for "Echo" Featuring Nas

“I mean Nas is one of the greatest.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.