Schnayderman's Launches New Charity Capsule Aimed at Fighting Segregation
Reinterpreting the anti-racist “don’t touch my friend” symbol.
Following on from its Spring/Summer 2019 collection which was revealed earlier this year, Swedish label Schnayderman’s is back with a new charity-focused capsule. Titled “DTMF,” the capsule takes inspiration from the anti-racist slogan “touche pas à mon pote,” which translates to “don’t touch my friend.”
This slogan — and the accompanying symbol – features throughout the collection. The symbol has been reworked into bright orange with a white and black outline, and appears as a chenille badge, an embroidery patch and a screen print. Pieces in the first drop of the “DTMF” project include overshirts, shirts and tote bags.
Speaking about the collection, Schnayderman’s co-founder Joel Urwitz announced that the label “is very passionate about the “don’t touch my friend” symbol as it stands firmly against all kinds of intolerance and unifies us to embrace individuality and diversity.” The collection will be available from the Schnayderman’s web store and Stockholm flagship, with €10 EUR from every item sold going to My Dream Now, a Swedish charity that works against segregation.
In other fashion news, take a first look at Stone Island’s Spring/Summer 2019 release.
