The Levi’s Music Project has recently landed in Liverpool, UK. In collaboration with Liverpool Lighthouse, the denim brand has built a fully-equipped music studio for aspiring young musicians in the community. Working alongside Mercury Prize winning musician Loyle Carner, the studio will open its doors for a period of six months to a hand-picked group of students — aged 16-24 — before opening to the wider public afterwards.
The participants picked will widen the breadth of their knowledge and refine their songwriting, production and performance skills, alongside coaching in social media training and the ins and outs of the music business. Through these one-on-one sessions with Carner, the project aims to prepare young individuals for the industry and establish a strong foundation for future musicians to leave with. Speaking fondly of the program, Carner said,
“I am so proud to part of the next Levi’s Music Project. It is a program that I’ve admired for a long time and something that really speaks to me as an artist. To get to go back to Liverpool is also really exciting for me, it’s like my second home and it’s somewhere that I’ve taken so much inspiration from musically that I can’t wait to get into the studio with these guys and see what they have to say through their music!”
The program will bring the Liverpudlian community together for a final performance at Sound City Festival in May 2019. To learn more about what Loyle Carner is bringing to the program, check out the video above and head over to the Levi’s site.