PLEASURES Blasts Forever 21 for Jacking Its Name

Expressing dis-pleasure towards the fast-fashion retailer.

By
Fashion
30,061 Hypes 27 Comments

Forever 21 hits the headlines again, this time under fire by PLEASURES. In an Instagram post, PLEASURES reveal images of Forever 21’s online store, all featuring pieces of clothing that are plastered in “PLEASURES” text. After seeing the similar typeface and design cues, many have voiced their disapproval on the direction taken by the fast-fashion giant.

PLEASURES fired back with this caption:

“Fast-fashion corporations are notorious for stealing smaller brand’s hard work, ideas, and designs. Everyone knows it, but yet nothing is done about it. @forever21 clearly views themselves as untouchable because they continue to steal designs from brands with no fear of lawsuit or backlash. The blatant stealing and bad press has not deterred their business. The lack of respect and integrity within the fashion realm is despicable, and the lack of creativity in their business is growing. We ask you for your help in stop letting @forever21 get away with this. The consumers hold the power. Feel free to let Forever 21 know your feelings on the subject. We thank you for being smarter than the average consumer and for knowing that we come from a place of true passion and dedication.”

What do you think? Take a look over at the “PLEASURES”-covered offerings from Forever 21, and let us know if the retailer has gone too far.

In other fashion news, Gucci adds its feline head motif on its newest sterling silver bracelet.

View this post on Instagram

Fast-fashion corporations are notorious for stealing smaller brand’s hard work, ideas, and designs. Everyone knows it, but yet nothing is done about it. @forever21 clearly views themselves as untouchable because they continue to steal designs from brands with no fear of lawsuit or backlash. The blatant stealing and bad press has not deterred their business. The lack of respect and integrity within the fashion realm is despicable, and the lack of creativity in their business is growing. We ask you for your help in stop letting @forever21 get away with this. The consumers hold the power. Feel free to let Forever 21 know your feelings on the subject. We thank you for being smarter than the average consumer and for knowing that we come from a place of true passion and dedication.

A post shared by PLEASURES (@pleasures) on

View this post on Instagram

when ppl want 2 use u for your magic

A post shared by PLEASURES (@pleasures) on

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

837 Users Online

What to Read Next

size? & Colnago Partner With adidas Originals on New Capsule
Footwear

size? & Colnago Partner With adidas Originals on New Capsule

Inspired by the past and present of racing bikes.

Gucci Adds Its Feline Head Motif on Newest Sterling Silver Bracelet
Fashion

Gucci Adds Its Feline Head Motif on Newest Sterling Silver Bracelet

Part of the “Gucci Garden” collection.

A Boogie Wit Da Hoodie Shares 'Hoodie SZN' Project
Music

A Boogie Wit Da Hoodie Shares 'Hoodie SZN' Project

Featuring Juice WRLD, Offset, Young Thug and PnB Rock.


Nike to Introduce $350 USD Auto-Lacing HyperAdapts to the Basketball Court
Footwear

Nike to Introduce $350 USD Auto-Lacing HyperAdapts to the Basketball Court

Spring 2019.

Horacio Pagani Speaks on his Tailor-Made Hypercars
Automotive

Horacio Pagani Speaks on his Tailor-Made Hypercars

Shedding light on why some of them cost seven-figures.

Rae Sremmurd Drop Festive Holiday Tracks
Music

Rae Sremmurd Drop Festive Holiday Tracks

Titled “Christmas at Swae’s” & “Nothing for Christmas.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.