Bodega Gives the G-SHOCK DW-6900 a Muted Matte Black Makeover

Packaged in faux soup can

Fashion
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Following A$AP Ferg’s collaborative G-SHOCK timepiece, Casio‘s youthful watch imprint continues its 35th anniversary celebration by teaming up with Bodega for a remastered take on the DW-6900 model. Dressed in a clean black matte finish, the watch is informed by the Bodega storefront’s “Hidden in Plain Sight” concept, with the slogan even printed on the band to drive the point home. Further underlining the bodega theme, the watch comes packaged in a stash can designed to look like an everyday can of alphabet soup.

The collaborative timepiece is available via Bodega’s web store and Boston store. Take a look at the playful promotional video below.

Recently, Bodega teamed up with Reebok for collaborative clothing and kicks.

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