Blueface is one of the most controversial and fastest growing rappers right now. The L.A. figure has been all over the internet and became a divisive discussion point for music lovers everywhere, yet has garnered praise from stars such as Drake.
His newest video for “Bleed It” — which is directed by young hip-hop music video superstar, Lyrical Lemonade’s Cole Bennett — finds Blueface stunting with friends while around his neighborhood. Within one day of the release, the video has already amassed over 2 million YouTube views. Check it out above.