Lack of Guidance Launches First Ever Full Collection
After only releasing single products.
Amsterdam-based brand Lack of Guidance has taken a step into releasing full collections. The brand, who have worked with the likes of Nike and Mundial in the past, has created a small range of clothing consisting of 5 long sleeves and a fine wool suit, with a host of football influences throughout.
The campaign saw the brand go to the South of the Netherlands, with the idea behind the shoot being a ‘60s football team going overseas for the World Cup. The teams would typically have a lot of downtime that’d led to playful moments, which Lack of Guidance has recreated for this shoot.
The Lack of Guidance collection is available from its web store, an Amsterdam-based pop-up store and Beams in Tokyo on December 1.
In other news, 417 BY EDIFICE has unveiled a Fall/Winter 2018 lookbook.
Lack of Guidance 18/19 from Lack of Guidance on Vimeo.
