adidas Creates Its First-Ever Laceless Basketball Sneaker
Created in the Brooklyn borough.
As Rashad Williams, Senior Director for Footwear at adidas puts it, “At all stages, the game of basketball is changing, and athletes are creating new ways to hoop. We aimed to shake up the way we create our products to match that, so players from high school to the NBA could look good, feel good and take their game to the next level. We listened to their feedback, collaborated with some of the best design minds in our company and created this new line that’s built for the kid’s game, life and world.”
Another great touch of Brooklyn can be seen on the embroidery detail found on each of the new models — the numbers “11222” pay homage to the borough’s zip code. The N3XT L3V3L, Marquee Boost, and Pro Vision will retail for $180 USD, $130 USD, and $100 USD, respectively. Look for these to drop for 24-hours only on December 1 at adidas Basketball.
In other footwear news, Stephen Curry responds to 9-year-old girl who called him out.
