In July 2008, New York’s 10.Deep prepared to help launch of Kid Cudi‘s landmark A Kid Named Cudi mixtape. The brand tapped Vashtie to host and printed 40 T-shirts for what was expected to be a relatively low-key event. Instead, 700 fans came out, including Kanye West, and the shirts sold out almost immediately.
To celebrate the tenth anniversary of A Kid Named Cudi, 10.Deep is reintroducing the “Up There” shirt that debuted all those years ago. The black shirt is emblazoned with an all-over print of the space imagery seen on the mixtape’s cover and rear tracklisting. On the back, yellow collegiate font “UP THERE” text drives the inspiration home.
Shop the T-shirt on 10.Deep’s web store this weekend only, and relisten to A Kid Named Cudi in all its glory below.
Most recently Cudi and West took the stage at Tyler, The Creator’s Camp Flog Gnaw festival.