A Recap of Opening Ceremony & Cotton's "The Most Powerful Tee" Pop-Up

Artist Gianni Lee stopped by to customize guests’ tees.

Fashion  
250 Hypes

Inside the SoHo location of Opening Ceremony, fashion enthusiasts gathered for a pop-up celebrating the retailer’s collaborative offering with Cotton. The recently dropped, “The Most Powerful Tee” was the centerpiece of the spectacle. Guests attending were able to get in on the customization opportunity and have their own shirts inscribed with phrases near-and-dear to them by on-site typographer Duong Nguyen. Gracing the scene, New York-based artist Gianni Lee stopped by to make an appearance and create one-of-one pieces on a few of the box-logos. In turn, spectators showed off their tees as they mingled in the OC space.

Check out the images from the spectacle above. Also, be sure to head over to the store and Opening Ceremony’s website to cop your shirt, as supplies are limited.

Paid for by Cotton

Read Full Article

What to Read Next

Versace's Chain Reaction Sneakers Hit the Streets of London in New Editorial
Footwear  

Versace's Chain Reaction Sneakers Hit the Streets of London in New Editorial

Presented by Versace
Excess yourself.

A First Look at Hot Wheel's PUMA RS-X Collaboration
Footwear

A First Look at Hot Wheel's PUMA RS-X Collaboration

Coming in a Bone Shaker-inspired colorway.

Ava DuVernay to Direct Prince Documentary for Netflix
Entertainment

Ava DuVernay to Direct Prince Documentary for Netflix

The director has unprecedented access to the late musician’s archives.


Palace & Ralph Lauren Release Full David Sims-Shot Lookbook
Fashion

Palace & Ralph Lauren Release Full David Sims-Shot Lookbook

Get a better look at the collaboration.

Louis Vuitton Heads to the Alps With New Capsule
Fashion

Louis Vuitton Heads to the Alps With New Capsule

Adorned with patches referencing the region’s landscape.

size? Teamed up With Reebok for an Exclusive Daytona DMX
Footwear

size? Teamed up With Reebok for an Exclusive Daytona DMX

Paying homage to 1990s Premier League footballers.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.