A Recap of Opening Ceremony & Cotton's "The Most Powerful Tee" Pop-Up

Artist Gianni Lee stopped by to customize guests’ tees.

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Inside the SoHo location of Opening Ceremony, fashion enthusiasts gathered for a pop-up celebrating the retailer’s collaborative offering with Cotton. The recently dropped, “The Most Powerful Tee” was the centerpiece of the spectacle. Guests attending were able to get in on the customization opportunity and have their own shirts inscribed with phrases near-and-dear to them by on-site typographer Duong Nguyen. Gracing the scene, New York-based artist Gianni Lee stopped by to make an appearance and create one-of-one pieces on a few of the box-logos. In turn, spectators showed off their tees as they mingled in the OC space.

Check out the images from the spectacle above. Also, be sure to head over to the store and Opening Ceremony’s website to cop your shirt, as supplies are limited.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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