Hyein Seo Launches '90s Inspired Preview Party for Spring/Summer 2019 Collection
Featuring friends of the brands as the models.
Hyein Seo took over a space on Friday in South Korea’s Euljiro district to showcase its newest spring/summer 2019 collection in a relaxed manner. Working as a party instead of a presentation, the models — which consisted of local entitles such as Dadaism Club and Coucou Chloe — mingled with party goers in outfits that were inspired by all-white ‘90s rave parties.
There was also a small pop-up shop that sold “prototype” T-shirts. Take a look at the gallery above to see the event for yourself. Hyein Seo was last seen riffing on military codes for the Fall/Winter 2018 collection.
In other news, guests at Seoul’s Fashion Week stepped out bold graphics and statement footwear in the latest street style edition.