Gucci Unveils New Marina Abramović-Themed ArtWall

Advertising Maurizio Cattelan’s new exhibition.

By
Arts
4,359 Hypes 2 Comments

After revealing a series of ArtWalls in Milan, New York, London and Hong Kong, Gucci has unveiled another large-scale mural dedicated to Marina Abramović. The new walls are a reference to “The Artist Is Present,” an exhibition curated by Maurizio Cattelan that takes its name from Abramovic’s 2010 work, one of her most celebrated performance pieces.

Abramović is not involved in the new exhibition, although her work has inspired Cattelan. By using the same title and a similar image in a new context, Cattelan hopes to begin a conversation about originality and copying. The Shanghai ArtWall is based around a photocall located in Las Vegas, which replicates the famous Hollywood Sign. ”The Artist Is Present,” curated by Maurizio Cattelan, will open at the Yuz Museum Shanghai on October 11.

In other art news, take a look at the best art from HYPEFEST.

Read Full Article

What to Read Next

A Closer Look at the NBA x Nike SB Footwear Collaboration
Footwear

A Closer Look at the NBA x Nike SB Footwear Collaboration

Using a series of luxury fabrics.

Kanye West Expected to Visit Donald Trump at the White House This Week
Entertainment

Kanye West Expected to Visit Donald Trump at the White House This Week

Discussing jobs for convicts and manufacturing work in Chicago.

UPDATE: Sony Confirms It Is Working on the Next PlayStation, Rumored to Be Portable
Tech

UPDATE: Sony Confirms It Is Working on the Next PlayStation, Rumored to Be Portable

The success of the Nintendo Switch may be why.


OPEN Architecture & Xiaomi Unveil the MARS Case Housing Prototype
Design

OPEN Architecture & Xiaomi Unveil the MARS Case Housing Prototype

Imagining what life on Mars would be like.

clothsurgeon Teams up With Monkey Time for Suiting-Inspired Fall/Winter 2018
Fashion

clothsurgeon Teams up With Monkey Time for Suiting-Inspired Fall/Winter 2018

Using formal fabrics in a casual manner.

END. & adidas Consortium Reveal Stripped-Back Stan Smith
Footwear

END. & adidas Consortium Reveal Stripped-Back Stan Smith

Coming in all-white premium leather.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.