Soulland Links Up with Afura on Logo-Heavy Capsule

The Copenhagen brand’s first collab of the year, with many more to come.


By //Fashion

2017 saw Soulland launch a string of collaborations, including joint releases with 66°North, Bruta and — most notably — Nike SB. The Copenhagen brand has now announced its first link-up of 2018, as the label unveils a jacket and T-shirt capsule with Amsterdam-based store Afura.

The key motif of the collection is a custom emblem, made up of Soulland’s ribbon logo and Afura’s “a” motif spliced together — which features on T-shirts and the back of a coach jacket. This approach to the logo also sees a second reworked Afura script logo, which appears on pieces throughout the collection.

The collection is set to drop via both the Soulland and Afura web stores on January 27. While you wait for its release, check out P.A.M’s Spring/Summer 2018 collection.

Read Full Article
SoullandAmsterdamAfuraLookbooks

You may also like

ROKIT Links up With PLEASURES on an Image-Heavy Collaboration
Fashion

ROKIT Links up With PLEASURES on an Image-Heavy Collaboration

Centered around the often overlooked gymnasium.
2,801 Hypes 3 Comments
nonnative Links up With Public Release on a Collaborative Capsule
Fashion

nonnative Links up With Public Release on a Collaborative Capsule

Featuring graphics from Fergus “Fergadelic” Purcell.
2,897 Hypes 0 Comments
Supreme Links up With Nike x NBA for Logo Jerseys
Fashion

Supreme Links up With Nike x NBA for Logo Jerseys

Starring J.R. Smith.
29,714 Hypes 53 Comments
Rae Sremmurd Links up With Jhené Aiko on the Remix For "Sativa"
Music

Rae Sremmurd Links up With Jhené Aiko on the Remix For "Sativa"

The duo and songstress get futuristic for the visual.
2,631 Hypes 0 Comments


What to Read Next

Stockholm Fashion Week Attendees Bring the Heat to Snowy Streets
Fashion 

Stockholm Fashion Week Attendees Bring the Heat to Snowy Streets

Everything from Off-White™ and Balenciaga to Acne Studios and Eytys.
15,371 Hypes 19 Comments

Iconic & Political Ai Weiwei Works on Display in Buenos Aires
Arts

Iconic & Political Ai Weiwei Works on Display in Buenos Aires

Featuring some of the artist’s best known pieces.
1,517 Hypes 1 Comments

How AMBUSH®'s Yoon Ahn Brought a Piece of Seattle to Fall/Winter 2018
Fashion 

How AMBUSH®'s Yoon Ahn Brought a Piece of Seattle to Fall/Winter 2018

The designer took a slice of the city to the Japanese label’s Paris presentation.
3,933 Hypes 5 Comments


Rae Sremmurd Links up With Jhené Aiko on the Remix For "Sativa"
Music

Rae Sremmurd Links up With Jhené Aiko on the Remix For "Sativa"

The duo and songstress get futuristic for the visual.
2,631 Hypes 0 Comments

"Second Sighting" Video Features the Best of adidas Skateboarding
Sports

"Second Sighting" Video Features the Best of adidas Skateboarding

Only the best from the Three Stripes.
1,870 Hypes 2 Comments

Lil Yachty Teases an Upcoming Collab Project With Takeoff
Music

Lil Yachty Teases an Upcoming Collab Project With Takeoff

The latest rap team-up.
11,479 Hypes 10 Comments

More ▾