Soulland Links Up with Afura on Logo-Heavy Capsule

The Copenhagen brand’s first collab of the year, with many more to come.


By //Fashion

2017 saw Soulland launch a string of collaborations, including joint releases with 66°North, Bruta and — most notably — Nike SB. The Copenhagen brand has now announced its first link-up of 2018, as the label unveils a jacket and T-shirt capsule with Amsterdam-based store Afura.

The key motif of the collection is a custom emblem, made up of Soulland’s ribbon logo and Afura’s “a” motif spliced together — which features on T-shirts and the back of a coach jacket. This approach to the logo also sees a second reworked Afura script logo, which appears on pieces throughout the collection.

The collection is set to drop via both the Soulland and Afura web stores on January 27. While you wait for its release, check out P.A.M’s Spring/Summer 2018 collection.

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