Soulland Teams Up With Bruta on Floral Shirt Collection

Inspired by house plants and Peter Doig.

By
Fashion
2,408 Hypes 0 Comments

After recently releasing its second collaboration with Iceland label 66°North, Copenhagen’s Soulland has teamed up with London-based brand Bruta on a floral shirt capsule. The inspiration for the capsule comes from the plants and flowers in the apartment of Soulland creative director Silas Adler.

Bruta founder Arthur Yates designed the floral motif that runs throughout the capsule, with orange hues that are influenced by Scottish painter Peter Doig. Yates also explained that the collaboration began because the two brands share a showroom in Paris: “we decided we wanted to work on something together as our brands share a similar vision.”

The Soulland x Bruta capsule collection features white, navy or black shirts and is set to drop on October 20 via Soulland stores and the Bruta web store. While you wait for the capsule to drop, refresh your memory of Soulland’s full Fall/Winter 2017 collection.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

816 Users Online

What to Read Next

How Juergen Teller Broke the Rules of Traditional Fashion Photography
Arts

How Juergen Teller Broke the Rules of Traditional Fashion Photography

Spotlighting the artist’s NSFW campaigns for Viviene Westwood.

Journal Standard Drops "Modern American" Fall/Winter 2017 Lookbook
Fashion

Journal Standard Drops "Modern American" Fall/Winter 2017 Lookbook

The Japanese label celebrates two decades.

Watch Cardi B's Performance of “Bodak Yellow” on 'Jimmy Kimmel Live!'
Music

Watch Cardi B's Performance of “Bodak Yellow” on 'Jimmy Kimmel Live!'

“Ion know what to tell you.”


Nerdwriter Explains David Fincher's Directorial Devices in New Video
Entertainment

Nerdwriter Explains David Fincher's Directorial Devices in New Video

Breaking down the director’s immersive style.

Young Scooter's 'Street Lottery 4' Will Feature Future & Young Thug on Every Track
Music

Young Scooter's 'Street Lottery 4' Will Feature Future & Young Thug on Every Track

The Atlanta rapper calls on some familiar faces.

Netflix Finally Shares Premiere Date for 'The Punisher'
Entertainment

Netflix Finally Shares Premiere Date for 'The Punisher'

The truth will be revealed soon.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.