Kanye West Stars in New Exactitudes Helmut Lang Campaign

Also featuring an appearance from Solange.


By //Fashion

It was a huge 2017 for Helmut Lang, with the label recruiting Shayne Oliver for its relaunch as well as launching its Artist Series and Re-Edition project. Helmut Lang has now kicked off its 2018 in a big way, with a campaign looking at the brand’s fans.

The campaign imagery for Helmut Lang Re-Edition is a collaboration with Exactitudes, a photographic project launched in 1994 that looks at underground subcultures and global communities. These images were shot by the team behind Exactitudes, Ellie Uyytenbroek and Ari Versluis — who also shot a recent Palace lookbook. The imagery also features some of the label’s most famous fans, with Kanye West and Solange starring alongside other collectors in the campaign.

Take a look at the campaign imagery, which features pieces from the Helmut Lang Re-Edition Volume 1, as well as the forthcoming Volume 2 and pieces from the models’ personal archives. In other fashion news, Raf Simons’ Blade Runner-inspired Spring/Summer 2018 collection is now available for pre-order.

Read Full Article
Image Credit
Ellie Uyytenbroek & Ari Versluis/Helmut Lang
Kanye WestSolangeHelmut LangExactitudes

You may also like

Helmut Lang Announces New Editor-In-Residence
Fashion

Helmut Lang Announces New Editor-In-Residence

‘W’ magazine’s Alix Browne replaces Isabella Burley.
2,131 Hypes 1 Comments
Helmut Lang Spotlights Carrie Mae Weems for New Artist Series Collection
Fashion

Helmut Lang Spotlights Carrie Mae Weems for New Artist Series Collection

Forward-thinking fashion meets art.
1,832 Hypes 2 Comments
YEEZY New York Campaign Continues in Herald Square
Fashion

YEEZY New York Campaign Continues in Herald Square

Taking Season 6 promos to NYC’s underground subway.
7,475 Hypes 21 Comments
Helmut Lang Launches "Taxi Project" Capsule Collection
Fashion

Helmut Lang Launches "Taxi Project" Capsule Collection

Lang first advertised on taxis back in 1998.
4,368 Hypes 0 Comments
Different Seasonal Perspectives Come Together in New "Prism" Lookbook
Fashion

Different Seasonal Perspectives Come Together in New "Prism" Lookbook

From functional silhouettes to more graphic-focused looks.
2,053 Hypes 0 Comments
Helmut Lang Honors Photographer Peter Hujar in "Artist Series" Collection
Fashion

Helmut Lang Honors Photographer Peter Hujar in "Artist Series" Collection

Piercing black-and-white portraits of nude subjects.
2,232 Hypes 2 Comments


What to Read Next

adidas Skateboarding Introduces the Clean City Cup
Footwear

adidas Skateboarding Introduces the Clean City Cup

Timeless leather uppers meet cupsole construction.
5,450 Hypes 5 Comments

teamLab's New 3D Installation Lets You Interact with Artworks
Arts

teamLab's New 3D Installation Lets You Interact with Artworks

Launching soon at the National Gallery Singapore.
1,283 Hypes 0 Comments

AT&T to Roll Out True 5G Network By Year's End
Tech

AT&T to Roll Out True 5G Network By Year's End

Coming to a dozen different markets in the U.S.
1,476 Hypes 4 Comments


Two Processor Flaws Make Nearly Every Computer Vulnerable
Tech

Two Processor Flaws Make Nearly Every Computer Vulnerable

The flaw is potentially catastrophic.
4,176 Hypes 10 Comments

Kendrick Lamar & SZA Reveal 'Black Panther' Collab "All The Stars"
Music

Kendrick Lamar & SZA Reveal 'Black Panther' Collab "All The Stars"

The first single from the TDE-Produced soundtrack is here.
55,147 Hypes 4 Comments

ONLY NY Releases Laidback Winter-Ready Collection
Fashion

ONLY NY Releases Laidback Winter-Ready Collection

Continuing its partnership with the Departments of Parks & Recreation and Sanitation.
3,510 Hypes 9 Comments

More ▾