Hennessy recently announced its latest creative collaboration with A$AP Ferg. The duo have released a new cocktail kit titled “Hennessy Uptown” that features the cognac purveyor’s most popular V.S.O.P Privilège liquor.
Accompanying the cognac partnership is an intimate video which spotlights the prolific Harlem rapper. In the clip, he shows his love for New York City as well as confesses his utmost passion for painting abstract works. The artwork features the hood pope “tying his own doo-rag as though preparing for battle,” expressed the cognac purveyor. Additionally, Ferg debuted a new track titled “Family” that reflects his “humble beginnings in Harlem to his rise within hip-hop collective A$AP Mob,” Hennessy added.
Watch the clip above and listen to the track below. The Hennessy Uptown Inspired by A$AP Ferg Cocktail Kit is currently available for purchase at CocktailCourier.com for approximately $78 USD. The first 100 people to purchase the kit will receive the limited edition vinyl of Ferg’s “Family” track, encased in a bespoke record sleeve boasting Ferg’s artwork.