An Official Look at the JUICE x adidas Consortium NMD Racer
Mixing premium touches and performance influences.
After a potential NMD Racer from Hong Kong’s JUICE and adidas Consortium emerged last year, the two brands have now officially confirmed the collaboration. The joint sneaker features a black upper, offset with contrasting white and reflective detailing in CLOT‘s classic “Alienegra” motif.
Other features of the sneaker include a sock-fit Primeknit upper, premium suede panels on the heel and eyestay, and BOOST midsole in a “Core Black” colorway. The collaborative sneaker takes inspiration from running footwear, with performance-influenced spikes on the midsole. The NMD Racer is then finished with textured laces and co-branded sockliners, as well as 3-Stripes marks and a branded heel-pull in the Alienegra font.
Take a look at the shoe above. The collaboration is set to drop at JUICE on January 13, before releasing worldwide a week later. As well as this joint release, adidas has been celebrating five years of BOOST technology with a limited-edition UltraBOOST.
