Nike Celebrates National Hispanic Heritage Month with the Air Max 1 “Los Primeros”

Commemorating culture in style.

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Footwear
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On September 15, the United States will begin celebrating National Hispanic Heritage Month. Scheduled to run until October 15, Nike has decided to honor the month-long commemoration of the Hispanic community’s contributions to culture with a fitting new spin on the Air Max 1.

The new Air Max 1 “Los Primeros” carries a colorway similar to that of the Air Max 1 OG “Sport Red” model, which will be coming back later this year. Adorned in a clash of grey and red, the new “Los Primeros” Air Max 1 boasts a light rubber outsole and the signature Air Max silhouette and look. Adding to the shoe’s theme, it will also come in a shoebox with special “Los Primeros” print.

You can take a look at the new Nike Air Max 1 “Los Primeros” above, while the shoe itself will hit select retailers on September 27.

Last month, Nike also revealed plans for a “Dusty Peach” rework of the Air Max 1.

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Nike

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