Balenciaga Unveils New Brand Logo

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French fashion house Balenciaga — currently helmed by creative director Demna Gvasalia — has unveiled a new logo. While the brand has kept the two-tone design, it has now departed from its classic black and white color scheme. The new logo features the brand name in a bold black font set against an all-grey background.

The house is famous for “creating avant-garde structural pieces, straddling the edge of fashion and forecasting the future of women’s ready-to-wear fashion.” In recent weeks, Balenciaga dropped an eye-catching Triple S Trainer that acts as a sequel to its successful Speed Trainer.

New Balenciaga Logo Out Now

A post shared by Balenciaga (@balenciaga) on

In other fashion news, Profound Aesthetic has just released its Fall/Winter 2017 lookbook.

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Tim Gutt/SSENSE

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