In preparing for fall, Profound Aesthetic recently unveiled a new lookbook for its upcoming seasonal collection. The lifestyle label follows up its spring “There Will Be Heaven” presentation with a new “Lost Love” campaign, which centers around the theme of despaired romanticism.
The lineup commits to graphic imagery, statement prints and themed text — as can be seen on hoodies, long-sleeve crewneck tops and a choice selection of light outerwear options. Standout items, include the “Song of Birds” denim jacket — featuring the back panel floral bird graphic and the “Caged Bird” white shearling jean jacket, with the bird sub-theme alluding to the beauty of song, poetic discourse and flight in nature. Look for the full collection at HBX in the near future.
In other fashion news, Takashi Murakami opened a new exhibit sporting custom A-COLD-WALL* items.